Da Young Moon
Professor David Hall
October 26th, 2017
Pleasure Pain
: Future of pleasure
Etymologically, disease is combined with ‘dis,’ which means separate, asunder and ‘ease,’ which means comfort and convenience. Disease, also called as illness, sickness, or malady, can originate from evolutionary disadvantage to virus infection. Certainly, disease is not something to be taken lightly or in entertainment because it can alter an affected person’s view on life. However, in the near future, say 2-30 years from today, the field of pathology will come up with cures for most of the diseases known to human.
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Future of Pathology includes advertisement and fashion |
Humans no longer become infected without themselves not-knowing. Diseases are curable, predictable, and most of all purchasable. Because cures are distributed to people without charge and covered by insurance, disease, on the other hand, becomes a commerce to be traded with high value. Sick people are in the near future the new rich people, who can afford to be sick.
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24K gold placated syringe from CHANEL brand, offering experience of pain |
Pain becomes the new pleasure in a society. In this society, people no longer suffer biologically or from serious illness. People choose to be sick or not, depending on their desire. Rich people do choose to become infected just to experience disease. This can be achieved through an injection a day. Now, people choose which disease to ‘wear’ everyday. Disease becomes fashion.
You can wear chicken-pox night gown / glow-in-the-dark suit / pregnancy make-over / lumps & mumps .co (I credit Professor Dave for this) / dyslexia dress / war scars / almost-bald etc. (NEED Classification & Visual process) Premium disease include leukemia / amnesia.
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Bulging eyes syndrom featured in fashion magazine (example image) |
Mutation is also part of the evolution of disease as fashion. By injecting viruses, (or downloading viruses from the web-I credit Professor Dave for inspirations such as these), you can change race
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Chantelle Brown, super model suffering from Vitiligo skin condition losing pigment |
You can change age
You can change sex
Identity systems will no longer be able to select an individual from the mass. Before it became commercialized, disease enabled individuals unique in their pain, sufferings and final overcoming. Pain as pleasure made people connect with each other more than ever before. Individuals are merged with other viruses and they share the other’s feelings and pains together.
So fashionable is the new disease that designing clothes become secondary in the fashion week. It is the transformation of the skin that designers focus on.
Final Outcome is a 30pg Vanity Fair or a 49F/F Seoul Fashion Week Line-up pamphlet that features pain as fashion.
Step by step
- 4 wks (10주차) Storyboard
- 3 wks (11/14) Photoshoot & Design
- 2 wks (11/ 21) Bookbinding
- 1 wk (11/28) DDP-movie-fashion
+ 1wk (12/5)